![]() ![]() It only means you use them with caution and purpose. This doesn’t mean you shouldn’t use them. ![]() The thing is, research on animated GIFs in emails is somewhat at odds. Wait, what? This clashes with the very results Dell achieved. The latest study by the Nielson Norman group shares lots of people favor emails without GIFs over those with them. So, in case you’re wondering whether you should pop in a GIF in your email, you just got your answer.īut let’s not be too quick to jump to conclusions. ![]() The results? 103% increase in conversion and 109% boost in revenue (!).
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